With the passing of the Elizabeth Dole Act, we are entering an unprecedented period of access of local healthcare options to veterans. Having worked within VA Community Care, I’ve seen firsthand how this program can bridge the gaps in veteran healthcare. Community Care isn’t just a term you’ve heard in passing—it’s a transformative approach to delivering care that meets veterans where they are. Let’s explore why this matters now more than ever.
Veterans don’t need a lecture on firearm safety—they’ve heard enough of those. Home Front Secured is here to change the conversation by respecting their experience and providing adaptable tools for organizations to have meaningful, judgment-free discussions about secure firearm storage. Learn how to engage veterans on their terms and make a real impact.
Veteran marketing is a specialized field that demands researched insights, proven approaches, and pacing with trends that can make outreach more effective. Having designed and executed hundreds of military veteran marketing campaigns, MARCH Marketing recognizes the changing dynamics of veteran marketing and plays them forward into the year ahead. This article reviews the key aspects of this evolving field, elaborating on the essential strategies that can enable you and your company to connect with various military veteran audiences.
A sonic brand is a must-have in this age of smart devices, smart speakers, and other audio-enabled items. Sonic brands – also called audio brands – are now a critical facet of marketing. Brands that are serious about military and veteran marketing are moving to claim their distinct sonic brand in 2021-2022 as a part of their marketing mix.
The rapid growth of Over The Top (OTT) streaming media make it one of the most powerful options to reach military recruiting prospects in 2021 and beyond. We are entering the connected decade of 20’s, and OTT is a great example of this with the benefits of TV and the targeting and prices of digital. With Increased consumption in winter months and as remote learning continues, OTT needs to be a cornerstone of military recruiting media. However, it’s important to understand OTT to maximize its value in a military recruiting application.
In June, the Mission Act was implemented, enabling more veterans to receive care at local community providers instead of the traditional VA Medical Center setting. This has opened part of the vast Veteran healthcare market up to more healthcare providers, manufacturers, and pharmaceuticals. Early returns on efforts by aggressive firms seeking to gain a share and early share of the $50 billion Veteran healthcare market are showing that success is often connected with a firm’s understanding military cultural and other insights….
Call centers help save companies time so that they can improve their productivity and increase profit. But, call centers can also enhance a military veteran media campaign in key ways. In a series of recent case studies, veteran-targeted lead generation campaigns added a veteran-staffed call center and the results were impressive. There was a 30% increase in conversion to a sale, when the veteran customer learned they were talking to another veteran – this also held true with veteran family members.
When the topic of Electronic sports (eSports) is brought up, you might picture a group of friends gathered in the basement playing Xbox, PlayStation or some new online game. But that could not be further from reality. eSports is a unique competitive and cultural phenomenon where online viewers watch professional gamers compete worldwide. Professional eSports competition has become big business with live, in-person and remotely hosted events having prize money and engaged viewers in the millions.
In military recruiting’s “do more with less” culture, marketing and contracting officers are facing a big challenge. America’s booming economy, low unemployment rate, and a glut of nearly seven million unfilled jobs have military recruiting in a fierce battle with civilian employers and universities to attract qualified candidates. Add to this the fact that 71 percent of 17 to 24-year-old Americans are ineligible for military service; it’s easy to see the importance of getting the most out of every marketing effort. This article provides nine strategies to help energize government marketing RFPs to drive greater and more cost-effective results.
Attention on veterans from the healthcare industry is at an all-time high. But increased non-VA healthcare options, digital-oriented patients, and strict guidelines of marketing at the VA are creating shifts in healthcare marketing to veterans. With this B2B to B2C change, there are a number of key implications that healthcare marketers should understand about B2V (Veteran) marketing.